Our Story

Built By A Kitesurfer. For Every Water Athlete.

My name is Ben. I've been kitesurfing for 8 years across Australia, Southeast Asia, and Europe. In that time, I've lost count of how many pairs of headphones I've destroyed.

Earbuds ripped out by the kite on launch. Bluetooth speakers that flooded on impact. "Waterproof" cases that weren't. I tried everything the market had to offer. Nothing was built for the way I actually ride.

The Problem Nobody Was Solving

The headphone industry is dominated by running brands. Shokz sponsors marathon runners. Nobody was building for the kitesurfer, the wakeboarder, the surfer who takes a 40-knot wipeout and comes up laughing.

The physics are different in watersports. The forces are different. The environment is different. Salt water, UV exposure, impact forces, wind noise — none of the mainstream solutions were designed with any of this in mind.

Why Bone Conduction

Bone conduction was the answer. Sound transmitted through your cheekbones directly to your inner ear — bypassing the ear canal entirely. Your ears stay completely open. You hear the music AND the ocean, the wind, your coach, the boat coming from behind you.

Safer. More aware. And because there's nothing in your ear canal, there's nothing to fall out, nothing to flood, nothing to lose.

AONIC Flow

I spent a year working with manufacturers to build AONIC Flow — the headphones I always wanted but could never find. IPX8 waterproof. 32GB built-in storage. Titanium frame. Bone conduction. Designed to stay on through every wipeout.

This is just the beginning. AONIC Comm — bone conduction sunglasses with integrated radio communication — is in development. The goal is to build the complete audio ecosystem for watersports athletes worldwide.

Sound in your element.

— Ben, Founder of AONIC